Search Engine Placement

When advertising in the real world where traditional media is king, you cannot really track qualified leads, build relationships, or generate an immediate response. An online media campaign lets you quantify your efforts and maximize return on investment. In today's "new economy" an integrated and comprehensive online marketing strategy should be part of any business' marketing efforts.

With online marketing you can:

	Track Response
	Track Conversion
	Optimize Your Campaign efforts
	Personalize Creatives
	Track and Mediate Exposure Intervals
	Target key Demographic and Sociographic market

GoofyFootPromotions.com can deliver a comprehensive online media plan that will strengthen your marketing efforts and generate new customers.

Pre-Launch Business E-valuation:
Prior to the launch of any marketing campaign, we conduct an "e-valuation" of your website and, if necessary, provide suggestions and a strategy to improve the conversion potential of your site. We ensure your site is easy to navigate, that your product/service is easily accessible for your customers and will implement strategies to increase the conversion ratio of clicks to customers. What might seem like a small change to your site can make a huge difference to the success of your campaign. Our team has mastered this initial evaluation process and our results have proven to be consistently successful.

Targeting:
GoofyFootPromotions.com has forged close relationships with a multitude of top-tier websites and we are continuously researching and negotiating new alliances - thus making our network one of the largest in the industry. This wide reach gives us the ability to target customers specifically interested in different types of products and services. We increase the conversion rate of visitors to purchasing customers by attracting surfers who are pre-qualified. How? We search for sites that attract people with similar interests as those of our clients' target market. We then advertise on those targeted sites and use various strategies to maximize our clients' advertising dollar.

Campaign Optimization:
Once we determine the best mix of sites on which to advertise, our work has only just begun. Our in-house experts are constantly analyzing the results and making adjustments to maximize their effectiveness. We diligently study the numbers in terms of ad units served, click-through rates and, most importantly, new acquisitions. Often immediate action is taken. It is this 'on the fly' optimization, our lightning-fast response and our commitment to the bottom line that makes GoofyFootPromotions.com the best in the business.

Reporting:
Our centralized third-party ad management system provides our campaign management team and our clients with real-time data on their marketing campaigns. This system gives us the ability to know where we stand with each site at any given moment and empowers us to make well-informed decisions on campaign optimization. Our third-party ad serving technology enables us to provide our clients with up-to-date, unbiased and detailed reports on a bi-weekly basis, or anytime upon request.